![]() “It’s been quite hard to keep pushing on, especially finding ideas to help get the fundraiser moving … It’s quite embarrassing as well, especially showing the disrepair of the house, but it’s honestly the only way.”Īnd she knows she is not alone. She launched a £20,000 crowdfunding campaign and has poured years of effort into it for her sister’s sake. Lauren, who works as a part-time care worker, knew the grant would cover only a fraction of the cost of the work needed. The cap has not been raised in England since 2008, despite recommendations four years ago to raise it to take account of inflation and “substantial changes to house prices, benefits, retirement ages”. In England, the maximum amount councils can give each applicant is £30,000 in Wales, it’s £36,000 in Northern Ireland, £25,000. ![]() It is a legal requirement for councils to financially support applicants who meet the DFG eligibility criteria, but there are limits to this support. In 2019 Lorna began an application for a disabled facilities grant (DFG) – the only grant available for home adaptations in England. That money, Lauren said, would cover removing the lift and putting up a new wall to move Rianna’s bedroom downstairs, making the kitchen big enough for her to use and installing accessible equipment, and adding a new hoist. The family needs £100,000 to adapt the house into a proper home for Rianna. Then they must get her upstairs again to be dressed. To wash in the wetroom, Rianna has to travel down in the lift naked before Lauren and their mum, Lorna Campbell, get her onto a shower trolley and wheel her inside. She loves to bake, but cannot get inside the tiny kitchen because the doorway is tucked away in a corner. But the rest of the three-bed terrace in Bromley that has been her family’s home for her entire life – the twins are now 28 – is cut off from her. ![]() Instead, Lauren shows her photos.Ī lift connects Rianna’s bedroom to the living room. ![]() Rianna has not seen her twin’s room since about 2003. It’s a distance of a few feet, but one Rianna cannot cross – the landing is too narrow for her wheelchair. Eventually Rianna moved to the room across the landing. ![]() Lauren took the top bunk and Rianna, who has cerebral palsy and uses a wheelchair, took the bottom. What are your thoughts? Will this bold strategy bring in a new generation of consumers or is the idea off base? Please post your thoughts below.As children, Rianna and Lauren Campbell-Thompson shared a bedroom. They also argue that this type of campaign doesn't appeal to Bud Light's core demographic. Alissa's goal is to bring more inclusivity to the brand and to help attract a younger, more diverse consumer set.Ĭritics of the campaign argue that despite being in decline, Bud Light is still America's #1 beer that owns a 13% market share. In a recent interview, VP of Marketing Alissa Gordon Heinerscheid defended the campaign saying that the brand has been in decline, partially due it's "dated" and "male-focused" marketing strategy that she also went on to describe as "fratty" and used "out of touch" humor. Bud Light recently raised some eyebrows with it's latest campaign featuring influencer Dylan Mulvaney. ![]()
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